Dubai SEO - The Complete Guide 2022 Update

If you're interested in taking advantage of the business opportunities by being visible on web search in Dubai then this Dubai SEO guide is for you. Although there are some similarities in how SEO works in different cities across the world, this document provides in-depth information on numerous details of SEO in Dubai that can prove helpful for both self-made marketers and those who wish to have an idea of the competition web search landscape in the city.

SEO awareness

The awareness of SEO in Dubai at the time of 2021 is high as compared to other cities of the Middle East. This is due to many reasons. There's a huge Indian technology presence in Dubai and due to the rise in popularity in SEO in India this has raised the profile of SEO within the region. Dubai is also an important technological area and even has sections of the city focused on the internet. In spite of the widespread awareness of SEO however, there's many misconceptions about the best practices for SEO and the distinction between black hat and white black hat (Google certified) SEO.

There are a few things to think about prior to you try to rank in Dubai

Before we talk about how you can rank well on google in Dubai. We want to talk about whether it's worthwhile to try rank in Dubai. Here are a few of the things you should consider before you decide if it's worthwhile to optimize your website for a high rank in Dubai.

1. There is a large market to market your product or service in Dubai
2. Your market share in Dubai is sufficient to justify an investment in SEO
3. You are able to sell your goods or services in Dubai
4. You either have a presence in Dubai or you could bring your services or products shipped to Dubai
5. You're committed to investing in the long-term benefits of SEO. Effective SEO results take time and won't happen overnight.

Search Engines in Dubai

Google is the primary internet search engine used in Dubai. Yahoo and Bing account for less than 5% of the total marketplace for search. Dubai marketers should concentrate on optimizing their sites for Google initially, then, in the event that it makes sense, make adjustments according to Yahoo or Bing.

The most important steps to get your website to rank on Google in Dubai?

1. Keyword research

Like in every other market , your keyword research will form the foundation for you SEO efforts. Utilizing tools such as the Google Keyword Planner and other paid tools, it's vital to understand how your prospective customers are looking for your services or products in Dubai. You shouldn't take for granted to target the same keywords you are targeting for other countries and cities around the globe since each market is unique. Because Dubai is a multiethnic city it's possible that there is a large variety of ways in which potential customers are searching for your goods and services. Since of this, many businesses find it beneficial well to target a wide selection of keywords that are relevant to your industry in order for you to take advantage of traffic from different demographics of Dubai.

A significant amount of effort and time must be spent on keyword research because if it is done correctly your SEO efforts will go much smoother and produce much greater outcomes than if wrongly executed and you select the incorrect keywords. If you're targeting local keywords you may think about adding keyword modifiers to some of your industry keywords to see what people are searching for locally. This could include terms such as "restaurants found in Dubai" as well as "Dubai dentist".

Once you've identified which keywords are most appropriate for your website then you must determine the best ways to promote these keywords on different web pages.

2. Attributing keywords to the right pages

Having your keyword research complete and completed, you should take your list of terms and choose the keywords you want to concentrate on, on specific pages of your website. You might already have sites which you could add a list of 3 to 4 keywords that are similar to or you may need to build new pages based on certain keywords that the keyword research revealed.

3. Include your key words in the title the URL, title, and Meta description

Use the keywords you assigned to each page within the title URL, The Meta Description of your page. If you're targeting Dubai it might be best to include the name of the city along with another keyword in the description of the page's title. If you're targeting a particular area within Dubai it might be worth using that as a title too.

4. Content

Content is crucial to getting SEO results. Google may have a challenging of indexing your site for relevant words and variations of those keywords if they don't match the content on your website. Search engines aren't able to see any content in video and images, or the different design elements of the page In light of this, they rely heavily upon the text content of the website to assess how relevant it is to the specific subject or the search query.

The truth is that we are not advocating you use a lot of your targeted keywords in your content. Today's web crawlers are very intelligent and, often, using a keyword just several times is enough. With that being said, the usage of synonyms and terms in relation to your key words can assist in making your site's content more clear to Google which pages and your site is all about. In general is to take a look at other websites in your field and aim at that you have around 20% more web content that they do.

Keep in mind that you'ren't only writing content for purposes of writing content. the visitor to your website will also read this content. To make this clear try to make your content entertaining, informative and worthy of the attention of your readers. It is important to provide an added value for the visitors to your website through your content and include essential features and advantages of your products or services within your content. If you're trying to persuade the user to take some type of crucial decision in the form of an offer or sign up remember to include calls to actions that guide the user towards your final goal.